Common Challenges

What we see in private equity.

The technology and process challenges that come up in nearly every engagement we run in this industry.

01

Stalled ARR growth post-investment

Growth plateaus a few quarters after close. Leadership cannot tell whether the constraint is people, process, pipeline, or systems — and decks keep showing the same hockey stick that does not arrive.

02

No forecasting confidence

CROs cannot see what is real in the pipeline, when it will close, or why deals are won and lost. That blocks data-backed value creation and surfaces ugly surprises in board reporting.

03

Disconnected GTM functions

Sales, marketing, IT, product, finance, and CS operate in silos. Scalability suffers — and the operating model that delivered the LOI does not survive contact with the post-close org chart.

04

Fragmented tech stacks across assets

Poorly integrated and architected systems across multiple portcos create data debt, slow integrations during roll-ups, and prevent fund-level reporting. Every new acquisition introduces another snowflake.

05

Multiple systems of record from roll-ups

Vertical SaaS roll-ups inherit three or four CRMs, two ERPs, and a half-dozen marketing automation platforms. Without a source-of-truth strategy, board reporting becomes spreadsheet archaeology.

06

Exit readiness delays

Low visibility, weak reporting, and inconsistent execution stall exit timelines. Diligence drags on, valuation suffers, and the sponsor either accepts a lower multiple or extends the hold.

How We Help

What we deliver for private equity firms.

RevOps as a service for portfolio companies

A team of operators, strategists, and architects that embed directly into portcos to build scalable revenue infrastructure. Pipeline visibility, forecasting, attribution, and CRM standardization done by people who have done it before — not consultants handing over strategy decks.

GTM engineering deployments

Specialized GTM teams focused on full-funnel demand, sales, retention, and expansion velocity. We install proven plays to modernize revenue motions and unlock measurable commercial impact in the first 90 days of deployment.

Salesforce & HubSpot standardization across the portfolio

Repeatable Salesforce and HubSpot rollout patterns that scale across multiple assets, with standardized dashboards, RevTech frameworks, and playbooks that compound value over the hold period.

Gong, Chili Piper, and revenue tech stack deployments

Implement and integrate the conversation intelligence, lead routing, and pipeline visibility tools that drive forecasting accuracy and win rates. See our dedicated Gong and Chili Piper practices for detail.

Fund-level dashboards and reporting infrastructure

Standardized KPIs, live forecasting dashboards, and CRM data built for board reporting and exit diligence. Connect HubSpot, Salesforce, Gong, and Clay across assets for unified portfolio visibility.

100-day plans, CRM consolidation, and pipeline rebuilds

Post-close operating-model work that actually gets implemented. Pipeline rebuilds, CRM consolidations, segment redefinitions, and territory restructures shipped inside the hold-period clock.

Regulatory & Compliance Matters

What we navigate in private equity.

Compliance is not a separate workstream — it is embedded in every workflow we deliver. The major frameworks we work within:

Data security & SOC 2 readiness

CRM and revenue infrastructure built with the audit trails and access controls that mature buyers and SOC 2 auditors expect.

Quality of earnings prep

Revenue recognition, ARR calculation, churn definition, and pipeline reporting that survives QoE scrutiny in a sale process.

Customer data privacy

GDPR, CCPA, and customer data residency considerations baked into CRM and marketing automation rollouts from day one.

Add-on acquisition data integration

Repeatable patterns for integrating acquired companies CRM, marketing, and customer data into the platform portco — without breaking compliance commitments.

Signature Service Categories

The major private equity practices our team runs.

Each category represents a deep specialization with dedicated playbooks, accelerators, and experienced practitioners.

01

RevOps as a Service

Embed a team of seasoned operators into a portco to build scalable revenue infrastructure across strategy, process, organization, reporting, and technology.

02

GTM Engineering

Full-funnel demand, sales, retention, and expansion velocity work — installed by GTM engineers, not advised by consultants.

03

Salesforce / HubSpot Deployments

Standardized CRM rollouts across multiple portcos, with repeatable patterns for data architecture, pipeline modeling, and integration.

04

Revenue Tech Stack Integration

Implement, integrate, and operationalize Gong, Chili Piper, Clay, DealHub, Demandbase, Crossbeam, and the rest of the modern revenue tech stack.

05

Exit Readiness & Data Infrastructure

KPI standardization, historical data reconstruction, board-ready dashboards, and the reporting layer that strategic and financial buyers expect in diligence.

06

Fund-Level Reporting

Connected dashboards and KPI frameworks that give value creation teams unified visibility across the portfolio.

Platforms & Tools

The technology stack we typically deploy here.

Salesforce Sales Cloud
HubSpot Sales Hub & Marketing Hub
Gong
Chili Piper
Clay
DealHub
Demandbase
Crossbeam
Snowflake
Tableau / Looker
Salesforce Agentforce
Anthropic Claude
Recent Engagements

Real work for private equity clients.

A few examples of how these capabilities show up in practice — drawn from recent and active engagements (client names anonymized where appropriate).

How Clients Engage Us

Four ways to work with us on private equity initiatives.

From short diagnostics to fractional leadership, every engagement model is designed around the client's stage and needs.

Model 01

100-Day Operational Sprint

Post-close embedded engagement to install pipeline visibility, forecasting infrastructure, and CRM standardization in the first 100 days of ownership.

Model 02

Embedded RevOps Team

A team of operators, architects, and engineers embedded into the portco for the duration of the value-creation roadmap — typically 6-18 months.

Model 03

Portfolio-Wide Deployments

Standardized RevOps and revenue tech rollouts across multiple assets in the same fund, with compounding leverage as the playbook matures.

Model 04

Exit Diligence Support

Pre-sale data infrastructure and reporting projects sized to the diligence timeline. Typically 8-16 weeks.

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